A resort losing two thirds of its direct bookings to an eight-step form. We watched sixteen guests try to book a room, then cut it to three steps.
- 2.4x direct bookings within one quarter
- -61% drop-off at payment
- 9 wks research to live
A resort losing two thirds of its direct bookings to an eight-step form. We watched sixteen guests try to book a room, then cut it to three steps.